Google TagManager and Google Analytics RegularExpressions
Which traffic sources bring in the most value?
Which traffic sources have the highest conversion rates? Which on the lowest?
Which traffic sources bring in the most revenue/highest goal value?
If you are tracking ecommerce: which sources drive the highest-value transactions?
And which generate the highest user engagement?
Answering these questions will help inform your marketing strategy.
Identify the high and low sources and determine where to allocate your marketing budget.
If you are investing marketing budget in sources that rarely convert, you might consider improving or stopping these marketing efforts.
However, keep in mind that some of these sources might be better at assisting other channels in generating conversions rather than closing them. So it’s important to assess their overall performance and impact before eliminating them altogether.